LinkedIn has become the premiere platform for business leaders to connect with like-minded professionals across industries.

In recent years, LinkedIn has become the premiere platform for business leaders to connect with like-minded professionals across industries. LinkedIn is a great tool for networking and sharing ideas, but it can be discouraging to post or reach out and not get any engagement.

While it can be difficult to know which strategies will boost engagement on LinkedIn, there are steps professionals can take to build an audience and get more eyes on their posts. Below, 20 Forbes Business Council members share smart ways to increase engagement on your LinkedIn posts and other content.

1. Align Each Post With Specific Goals

Forget the vanity metrics and define your LinkedIn strategy. Whether you’re focused on brand awareness, leads, a career change or networking, align every post with these goals.

2. View LinkedIn As A Network

The important thing is to view LinkedIn as a network. You can’t expect engagement unless you’re also engaging with others.

3. Share Insightful, Valuable Content Regularly

One great practice is to post something insightful at least once or twice a week. Also, share or repost valuable articles or thoughts from other experts.

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