A leading restaurant loyalty marketing firm has been a TDEC client since 1999. The company sends timely email promotions to restaurant customers to increase visit frequency and, in turn, increase sales. To obtain the email addresses for marketing, restaurants ask their customers to complete a registration card with their name, birthday, and email address.

Restaurants collect the loyalty cards and send them to TDEC in special shipping bags. We collect the bags from the postal service daily and transfer them to the TDEC production facility, where the bags are opened and the cards are prepared for document scanning.

Our Document Processing Center is responsible for the work. Documents come from more than 5,000 restaurant locations across the US. We assign envelopes to Document Control Clerks who open them, extract the documents, and prepare them into a batch for scanning. Each prepared batch is assigned to a Scan Operator who visually performs quality control to ensure a legible, readable image.

The next task is indexing at least eight fields from each card’s image. The fields are specified by the client, and only authorized data is captured and delivered. The images and indexes created are checked and re-checked throughout the process. At the peak of our use, we processed 10M+ paper cards a day before the company began transitioning to online surveys. TDEC now processes over 100,000 customer paper cards annually, continuing to provide 98.9% accuracy.

TDEC continually upgrades the platform and processes used for this client to improve communication and enhance security.

In 2024, the marketing company moved its restaurant fulfillment processing to TDEC. When restaurant managers request replenishment of blank loyalty slips and special shipping bags, TDEC fulfills that request. The items are collected and labeled with the appropriate client and store code data, then shipped to the manager.