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End-to-end survey program across 13 locations, with results delivered on time and on budget.
TDEC’s end-to-end survey program enabled quick capture of guest data so the restaurant company could make informed menu decisions.
Challenge: In 2018, a sports-themed restaurant company was testing two new menu items in 13 widespread locations and sought guest feedback. The company needed both a process and a quick turnaround of the data to support menu development decisions.
Solution: Given the fast pace of the restaurant and the lack of staff to handle the project internally, the restaurant company chose to outsource the process to TDEC, which coordinated the design, printing, and shipping of survey packages (including pencils); the return of completed surveys through pre-addressed labels and scheduled pickups; and data sorting, capture, aggregation, and delivery.
Surveys were given to guests who ordered one of the two test menu items and agreed to provide feedback. Using this approach, TDEC achieved a high rate of survey response.
Results: The survey ran for 14 days in the 13 test locations. TDEC received completed surveys on the 7th and 14th day. TDEC staff counted all respondents who answered “excellent” and provided the total and percentage to the company within one day of survey receipt. Data entry staff then entered and verified all survey responses, providing complete data to the restaurant company on time and on budget.
By owning the program end to end — print, ship, collect, capture — TDEC let a fast-paced restaurant company test menu items and act on guest data without diverting any internal staff.
Survey design and print, distribution to 13 locations, pre-addressed return logistics, data capture and aggregation — all run by TDEC.
Counts of “excellent” responses, with totals and percentages, delivered within one day of survey receipt.
Complete cleaned dataset delivered to the restaurant company on time and on budget — ready for menu development decisions.
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